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Social Media Manager

About Us

What began as a small-scale pottery in 1948 has evolved into a collection of businesses anchored in designing and making. Led by husband and wife, Robin Petravic & Cathy Bailey, we are shaping the relationship we have to the things we own, and the way we come to own them. Across two factories, two clay studios, a warehouse, website, newsstand, and sewing studio, all in California, we’re a diverse team of about 225 employees, on a mission: to create products of beauty and integrity, while designing, manufacturing, and running our business in a way that’s better for society and our planet. Learn more at heathceramics.com.

Role Summary

As a member of the Heath Creative team, and Communications team, the Social Media Manager will oversee the  day to day upkeep and growth for all of Heath’s social media channels: Instagram, Facebook, Pinterest, Twitter, LinkedIn, Houzz, and future platforms.

The Social Media Manager will be versed in the overall social media landscape and implement best practices, while marrying this with Heath’s distinct tone and goals for social media growth. This role will be managed by the Senior Communications Manager, and will distill our communications strategy within our social media channels, for all initiatives, product launches, events, stories, and day to day moments we wish to share. There will be a strong focus on content generation, requiring a broad skill set: A highly creative sense for visual expression such as imagery, video, and animation, excellent writing skills for engaging and interesting copy, finding opportunities to connect with ecommerce, and organizational skills to calendar and balance the many stories we want to share from Heath. 

This role will also be focused on user engagement, from answering customer service-like questions in a timely fashion to fostering a vibrant community on social media for Heath. We’ll also look to this position to keep an eye on social media analytics, regularly sharing insights with Heath’s leadership team, and highlighting opportunities for growth and creative content. 

The ability to coordinate and collaborate with others at multiple staff levels and departments, and the ability to work independently when needed is extremely important. They must be willing to get their hands dirty, chase down details, and thrive in Heath’s organic, yet intense, environment. We’re looking for someone who’s passionate about Heath and all that we do — the role is an exciting opportunity to share this in a growing and nuanced medium like social media.

Specific Functions

Content Generation 

_ Distill wider strategies for various initiatives, product launches, and events into compelling and engaging social media content. Staying on top of everything we do at Heath, helping us tell the stories we want to tell

_ Create all posts from start to finish, from initial calendaring, to posting in a timely fashion. Posts are infused with creativity, inspiration, and engagement, tailored to the nuances and goals of each channel

User Engagement 

_ Replying to inquiries and messages in a timely and accurate fashion

_ Help Heath define valuable user engagement, whether fostering interesting dialogues on social media to drawing out excitement for a particular initiative

Marketing and Analytics 

_ Set up goals and success matrix

_ Regularly pulling key insights from each channel, reporting on trends and opportunities for growth

_ Highlighting opportunities to connect digital content with ecommerce

Required experience

_ Bachelor’s degree and 3+ years experience in social media. Experience in marketing is a plus.

_ Fluent in and passionate about the social media landscape, trends, and best practices

_ Experience in managing Instagram, Facebook, Twitter, LinkedIn, Pinterest, Houzz and other channels, and able to learn new platforms and tools quickly

_ Advanced writing, grammar, spelling, editing and English skills with a creative flair

_ Experience in selecting and editing images and video for social media

_ Proficient in social media scheduling platforms, drafting content plans, sharing for review, and executing in a timely manner

_ Experience working in an in-house creative environment, and collaborating with different departments.

Benefits

We are committed to your health and well-being. Heath offers a comprehensive benefit package for full-time employees that includes a choice of medical plan, dental, vision and life and works very hard to keep employee costs low for excellent coverage. We do not require an employee contribution for individual premiums, and we pick up a large portion of the costs for dependent coverage. A generous 401k match starts after three months on staff. Our Employee Stock Ownership Plan provides an additional retirement benefit linked to the long term performance of our company. We offer a generous time off allocation, paid family leave, and of course a healthy discount on all Heath products.

Sound like a good fit?

If you meet these qualifications and are ready to be part of the Heath experience, please send your resume and a cover letter that speaks directly to the position.

Heath Ceramics is an equal opportunity employer.  Thank you for your interest!

 

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